Silverline Project Profile – Progurt

Client: Progurt

Products:

• 8 panel IsoFrame Wave
• 4 x ISO Frame Spot Lights
• Rectangular Freestanding ISOFrame Counter

Probiotic and health supplement pioneers, Progurt, required a portable, self-build display that could quickly and clearly, visually communicate their brand and values for an upcoming exhibition in California after appointing new representatives and securing new retailers and distributors in the USA.

The Silverline team worked closely with Progurt to deliver to their exact specifications and requirements, a custom printed, eight panel IsoFrame Wave system. The flexi-wave link that connects each vertical post in the IsoFrame Wave, gave Progurt a 6,400mm exhibition wall with infinite flexibility, allowing the system to be customised to best suit their dedicated space in the venue.

Progurt’s final exhibition display (pictured) at the Natural Products Expo West, in California, USA, was a huge triumph for the company. “I would say a great deal of the success of the Show was definitely down to the Stand,” commented Progurt Director, Jean-Yves Beson.

“The LED backlit wall, combined with high-resolution, PMS colour-matched graphics genuinely enhanced the look of our product range and our key message. Our communication was bold and clear.

We had many people stop, look and comment on how fresh, clean and eye-catching the stand looked. It offered a space for people to pause and momentarily breathe amongst the visual frenzy of the Show. It created an open area for communication and connection to occur – absolutely vital to our success.”

With very little bump-in and out time at Natural Products Expo West, the IsoFrame’s FASTclamp connector proved invaluable with Beson saying they are prepared and ready for their next three tradeshows in Sydney over the coming month.